•Reinforcing the architectural character of the community;

•Fostering visual compatibility between adjacent uses and throughout the Pilchuck District;

•Establishing relationships of buildings to the public street and sidewalk that create continuous, active, interesting, and intimate streetscapes;

•Ensuring that the visual bulk of new buildings maintains a pedestrian scale to preserve a small-town feel;

•Minimizing the prominence of parking within the urban landscape;

•Creating certainty for property owners and developers; and

•Promoting a strong sense of identity for the Pilchuck District neighborhood as a distinctive area of Snohomish.