A. Build on Snohomish’s rich heritage;

B. Emphasize buildings, landscaping, and small town appeal, not parking and signs;

C. Maintain the scale and texture of development;

D. Support pedestrian movement and the use of transit and bicycles;

E. Encourage creative designs for sites and buildings;

F. Allow for infill development that is sensitive to its context;

G. Implement the Comprehensive Plan; and

H. Stimulate business and property investment.