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A. The intent of this chapter is to:

1. Protect the City’s economic base and encourage business owners to advertise their businesses, products, location, and/or services to potential customers in an effective and appropriate manner that helps the businesses to thrive; and

2. Promote the public health, safety and welfare through a comprehensive system of reasonable, effective, consistent, content-neutral and non‑discriminatory sign standards and requirements; and

3. Protect and enhance the City’s historic and residential character; and

4. Improve traffic safety by minimizing the distracting effect of signage which can cause visual confusion between advertising and traffic-control signs; and

5. Avoid the creation of urban blight, destruction of natural beauty, and loss of property values that can result from unregulated signage.

B. The purpose of this chapter is to regulate the number, size, location, height, illumination, character, and other pertinent features of signs, in order to:

1. Provide adequate identification and advertising for businesses, and access to advertising signage in a manner that will promote commerce and fair economic competition and at the same time protect the public health, safety, and welfare in the City;

2. Promote and accomplish the goals, policies and objectives of the City’s Comprehensive Plan and Zoning Code;

3. Provide minimum standards in order to safeguard life, health, property and public welfare, and promote traffic safety by controlling the design, quality of materials, construction, illumination, size, location and maintenance of signs and sign structures;

4. Recognize free speech rights by regulating signs in a content-neutral manner;

5. Promote the free flow of traffic and protect pedestrians and motorists from injury and property damage caused by, or which may be fully or partially attributable to, cluttered, distracting and/or illegible signage;

6. Protect the character of the Historic Business District with sign regulations that address the uniqueness of the District;

7. Protect property values, the local economy, and the quality of life by preserving and enhancing the appearance of the streetscape;

8. Provide consistent sign design standards;

9. Provide an improved visual environment for the citizens of and visitors to the City; and

10. Adopt clear, understandable regulations which enable the fair and consistent enforcement of this chapter. (Ord. 2109, 2006; Ord. 2362, 2018)

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