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A. “A-board sign” means a type of portable sign with two (2) faces attached at the top so when the sign is deployed the bottom of the faces can be separated to create a stable sign.

B. “Balloon sign” means an inflated sign that is attached to the ground or some other anchor and is not a free-floating conveyance.

C. “Banner” means a temporary sign made of flexible material attached to a building or strung between two (2) support structures.

D. “Building sign” means any sign that is painted on, or attached directly to or supported by, an exterior building wall, including facade signs, awning signs, canopy signs, and marquees, but excluding window signs.

E. “City” means the City of Snohomish.

F. “Color, lightness” means the degree to which a color appears to emit or reflect light. Lightness ranges from black (dark) to white (light). Sometimes referred to as “brightness” or “value.” Lightness is one (1) of the three (3) standard measures of color appearance.

G. “Construction site sign” means a temporary sign placed on sites where an active building permit has been issued intended to display the names of the companies involved with the construction project.

H. “Directional sign” means a sign designed to guide or direct pedestrian or vehicular traffic to an area, place, or convenience and may include incidental graphics such as trade names and trademarks.

I. “Electronic changing message sign” means an electronically activated sign whose message content, either in whole or in part, may be changed by means of electronic or digital programming.

J. “Feather sign” or “feather flag” means a sign made of flexible material that is generally, but not always, rectangular in shape and attached to a pole on one (1) side so the sign can move with the wind.

K. “Freestanding sign” means a sign standing directly upon the ground and being detached from any building or similar structure.

L. “Incidental sign” means a small informational sign not legible from the public right-of-way intended for the convenience of the public while on the premises, designed to inform the public of facilities or services available on the premises, and may include but not be limited to signs designating:

1. Restrooms;

2. Hours of operation;

3. Parking space designations;

4. Entrance/exit;

5. Acceptable credit cards;

6. Property ownership or management;

7. Recycling containers;

8. ATM machines;

9. Employment signs; and

10. Open/closed status.

M. “Monument sign” means a ground-based freestanding sign which is constructed or connected directly on or to a sign support consisting of a permanent solid base material foundation.

N. “Off-site highway sign” means a sign located along, and oriented to, SR-9 and/or US-2 for the purpose of identifying, and providing travel information to, one (1) or more Snohomish businesses not otherwise visible from the highway(s).

O. “Off-site sign” means a sign advertising, identifying, or relating to an establishment, merchandise, service, or entertainment which is not sold, produced, manufactured, or furnished at the property on which such sign is located, e.g., billboards.

P. “Permanent sign” means a sign constructed of weather-resistant material and intended for permanent use and that does not otherwise meet the definition of “temporary sign.” Wall-mounted sign holders designed for insertion of signs and posters shall be considered permanent signage and subject to all standards of this chapter.

Q. “Portable sign” means a freestanding temporary sign which is capable of being moved by one (1) person and is not permanently affixed to the ground, a structure, or a building.

R. “Portable readerboard sign” means a portable sign, supported by feet or wheels, with changeable letters and generally internally illuminated.

S. “Sign” means any device, structure, fixture, or placard that is visible from a public right-of-way or surrounding properties and uses graphics, symbols, logos, trademarks, or written copy intended to identify any place, subject, firm, business establishment, product, goods, service, point of sale, or event.

“Sign” also includes balloons attached to sign structures, streamers, spinners, pennants, flags, inflatables, or similar devices intended to attract attention to a site or business, as well as architectural or structural forms, illuminated panels, spandrels, awnings, and other structural or architectural features not common to classic vernacular or non‑corporate regional architecture and that are intended to convey a brand, message, or otherwise advertise a location or product, whether or not such features include text or graphics and whether or not they serve other practical purposes such as lighting, covering, or enclosure of persons or products. “Sign” includes any device which streams, televises, or otherwise conveys electronic visual messages, pictures, videos, or images, with or without sound or odors. Refer to SMC 14.245.080 for a list of prohibited signs.

T. “Temporary sign” means any sign intended to be displayed for a limited period of time and that is not permanently mounted, painted on a structure, or otherwise affixed.

U. “Tenant” means a business, governmental, or non‑profit entity which occupies a building or other real property within the City.

V. “Window sign” means any sign located inside or on, affixed to, or located within the frame of a window of a building intended to be seen in, on, or through a window and that is visible from the exterior of the window.

W. “Video board” means a device such as a television, computer monitor, flat panel display, plasma screen, or similar video electronic medium used as signage. (Ord. 2109, 2006; Ord. 2204, 2011; Ord. 2362, 2018)